MAKING YOUR dreams COME TRUE
WITH THE VERLO FRANCHISE ADVANTAGE

The Verlo Franchise Advantage:
A HISTORY OF QUALITY

verlo franchise founders guy day dale williamsCo-founders Guy Day and Dale Williams

Founded in the late 1950s by school chums Dale Williams and Guy Day, who sought to build a better mattress business, Verlo Mattress Factory Stores’ philosophy was simple: to offer handcrafted, customized mattresses while keeping quality and customer service first.

“Our original business was a retail furniture store we owned and operated in Wheeling, Illinois. After about ten years, we decided to begin manufacturing and selling our own mattresses. So in 1968 we created a small factory in our back room. We produced a better product for less money,” according to Dale Williams.

Growing word-of-mouth referrals and flourishing demand prompted founders to open the Verlo Mattress Factory Stores name (coined after their wives’ names Verna and Lois) to franchise opportunities.

This two-man operation has grown to over 40 franchise mattress stores, but its original philosophy of quality and customer service remains steadfast. Verlo Mattress Factory Stores is the only franchise opportunity in an industry driven by population growth – an industry largely insulated from economic cycles because of the constant consumer need for mattress replacements and the consumers’ persistent desire to upgrade. We’re on the quest for strategic growth partners to share the blueprint of our success in an already well-established industry.

Request More Information
CALL 800-229-8957 TODAY
or fill out the form below