Meet the Verlo Leadership Team
Kurt Schusterman
kurt schusterman president

Kurt brings nearly 30 years of general management, strategy, sales and marketing experience to Verlo Mattress Factory Stores, with an emphasis on brand strategy and franchise development. He has held executive leadership positions in marketing, strategy and franchising for more than 15 years. As SVP Marketing at Mail Boxes Etc., Kurt re-engineered the marketing discipline and brand positioning that helped turn around the company’s same store sales trend. When Mail Boxes Etc. was acquired by UPS, Kurt was instrumental in the effort that lead to the re-branding of over 3,500 locations of The UPS Store. As CMO for franchisor Sona MedSpa, he also built the brand strategy and marketing efforts that led to Sona emerging as the leading medical spa franchise in this nascent category.

Mike Juoni
Executive Director of Operations
mike juoni executive director operations

Mike's decade of experience in franchise operations combined with Verlo Mattress Factory Stores experience dating back to 1997 have empowered him with the knowledge to assist franchise owners with effective management and sales tools to improve operations and profitability. Mike advises franchise owners on all key financial metrics, guides the programming resources allocated to the point-of-sale portal and manages the daily operations of the Verlo Home Office.

Jennifer Roethe
Director of Franchise Administration
jennifer roethe director franchise compliance government regulations

Jennifer serves as a primary point of contact for prospective Verlo franchise owners, arming them with the initial tools and documentation in accordance with federal protocols. She is responsible for consistency and integrity across the Verlo franchise system, overseeing the compliance of system-wide requirements and ensuring that all retail operations meet current government and bedding industry requirements.

Britta Haraldson
Administrative Assistant/Verlo Customer Service
britta haraldson admin assistant customer service

Bringing nearly 10 years of experience in the service industry, Britta is the single point of contact for customer inquiries coming into the VMFS Home Office. When customers contact us through our toll-free telephone number or via, it is Britta who responds to them quickly and effectively.

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